Evaluation Q.4 - How did you use media technologies in the construction and research, planning andevaluation stages?

http://callumhiggins2312.wix.com/evaluation-question-

Evaluation Q.3 - What have you learned from your audience feedback?

Evaluation Q.2 - How effective is the combination of your main product and ancillary texts?

Callum: Hi, how did you come up with the brand for yourself and how did you promote it?
Jake: I first started off by coming up with the way that I wanted my name to be branded to that it is easily recognisable and everyone can recognise throughout without knowing my music. I used my brand on my products such as my digipak and digipak poster to promote as they are going to seen internationally and people would remember. A prime example of this is the Coca Cola style of writing because everyone worldwide knows this type of writing and if you were to take away the writing and use that font people are going to know the font without knowing the product that they provide. On music terms an example of the font that the writing is written that makes it recognisable is the AC-DC style font as it is all over t-shirts and people recognise it all over the world.

Callum: How effective do you feel the branding is of your Digipak and Digipak poster?

Jake: I felt that with my Digipak and Digipak poster I need to keep it simple as people don't like over complex designs and it would put them off the Digipaks. I also wanted to keep a link within the two of them to make sure that people remember mine over other Digipak products by my competitors. It feel that the brand that I made was effective because it meant  that people would remember the brand even if they don't know the music that I produce.

Callum: Is the brand shown through all three texts?

Jake: I feel that the music video did reflects and links in with the digipak that I made because the poses that I had done in the Digipak is the same as how I acted during the music video, which is one of living life the way you want and doing what you enjoy to do, which in case is to have fun. The digipak poster was different though because I felt that I need to catch peoples attention so I had myself looking more serious and making eye contact to draw people into my poster.  When it comes to the auxiliary tasks that I did I felt that I put a modern look on mine which in a way reflects the song because the song is written about modern day people so I need to keep my auxiliary tasks modern to link in with it.

Callum: In your digipak you had 5 out of 6 photos of you, this is rare from a solo artist why did you choose to have yours like it?
Jake: I feel that the different photos shows the different types of my personality that I have and in general all people have and I wanted to show those different personalities in my digipak. For example the back cover photo of the back of my head and shoulders is because I feel that sometimes do block the world out and can become quiet unsociable and that’s why have my back to the camera to show that I am being unsociable. Then you get though in the photo on the right side of the CD I am over expressing myself in the pose that I am doing and the type of personality behind this is one of random and over the top because I do get told sometimes I can go over the top and in the photo I am going over the top in the pose that I am doing.

Callum: Overall do you think that your brand is very successful?

Jake: I personally feel that the brand that I created for myself was a success. The reason being that I feel that I made it look professional while still getting my unique style across to the people who see the brand, I also that if people were to see the brand that I have created and they didn't know my music that It would catch their attention enough to look myself up and look at my music. From doing research into digipaks I found that people feel that you get more a view into the personality of the artist that has made it and with the digipak that I have made people are going to see what I am really like.

Callum: In the music video you are seen as a alcoholic and a smoker? Is that the brand of yourself you are trying to get across?
Jake: No, I personal don’t see the appeal of smoking and I only drink on special occasions so I don’t want my brand to be associated with that. Unfortunately this are problems in this day and age, if you were to walk through a park in London you are almost certainly going to see at least one person who is smoking or drunk. Then with my song I wanted to talk about modern day life and they are part of modern day life so I had to include them in the song. My aim though wasn’t to promote them through my brand to my fans and having them doing it because I was seen doing it in a music video that wasn’t the ambition of including them in the song.  

Evaluation Q.1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?