Digipak Advert Analysis

Digipak Advert Analysis on PhotoPeach

From looking at all these different digipak adverts from all these differnet genres I have been able to see what they all have in common in what is used and then how that promotes the the artist. All the digipaks that I looked at had the album name clearly stated on the front so the customers know what album it is without having to open it up. Also most of the digipaks included an image of singer/band which also means poeple who may not know the album will recongise the picture of them so they can then decide if they like them and want to get the digipak. They do this becuase they either want to to promote the image of themselves so they can sell there image as well as their music, but some of the people digipaks of artists that I looked at haver already done that this includes Rihanna and Jessie J. 
The colour scheme that they use as well needs to be good becuase they need to make it look ionic or they use the colour scheme that is linked in with themselves an example of this is Jessie J as on the cover of ther Digipak she is wearing a black outfit and has black hair with black lipstick and then her name in gold and this colour scheme is one that she uses alot. In the majority of the digipak that I looked as well they have close ups on their faces so you only see for the solider up this is becuase the face is what you are going to recogise so people know who they are, they also have them looking directly at you so it draws you in and that can persuade you to buy it. Also included in the digipaks is a booklet normally that will provide you information on the artisit, tour dates, realese dates and other songs.

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